IJOAICT, vol.1, Issue.1
L. Ochoa Siguencia, S. Grzesiak
The Jerzy Kukuczka Academy of Physical Education in Katowice, Faculty of Tourism and Sport Management


ABSTRACT
Research reported in this paper looks at the interrelationship between company image and Internet development. Internet allows for comfortable and modern operating of the enterprise, and in terms of creating the image of the sports club it gives often more possibilities than traditional media. The research shows the possibilities offered by Internet in the area of creating the image of the sports clubs, and how it is already used in practice in this area. The paper describes the theoretical approach of image, what role the public relations play in creating the image and what is the relation of Internet to these components within the club Gornik Zabrze Handball Ltd.
Keywords: Company image, hand ball, sport management, information and communication technology
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