IJOAICT, vol.1, Issue.1
Y. Tzedopoulos, A. Kamara, D. Lampada, K. Ferla
Time Heritage, Cultural Heritage Consultants, Athens - Greece

The paper deals with some examples of ICT use by spa establishments in northern Greece in comparison to the spas' actual situation and development potential. Particular emphasis is put on how thermalism and cultural heritage are perceived, represented and promoted in the spas' websites, and on how the comparison between the spas' digital and physical identities reveals challenges that lie at the core of thermalism development in a time of economic crisis and paradigm change in communication, cure and recreation
Keywords: Thermalism, thermal springs, curative tourism, wellness tourism, cultural heritage, cultural identity, digital identity, development strategies